Since the launch of Intensity IOL, this life enhancing lens has made big waves in established markets, but has also penetrated new territories. Brazil is a great example, with more than 500 lenses implanted in less than a year! This is largely due to the partnership between Hanita Lenses and Ophthalmos Rohto
Rodolfo Fajardo, Sales and Marketing director of LATAM at Hanita Lenses explained “As Brazil is a big market, we decided to focus on the Premium segment, promoting only our multifocal IOLs. With this agreement, we have re-launched our multifocal FullRange and launched our newest technology, the Pentafocal Intensity IOL.”
Mario Novaes, Marketing and Sales Director of Ophthalmos Rohto, highlighted the success of the partnership between Hanita Lenses and Ophthalmos Rohto in Brazil, stating, “During the first year of partnership between Hanita Lenses and Ophthalmos Rohto, we developed the strategy with focus only on multifocal IOLs, FullRange and Intensity, with great sales results and Brazilian cataract surgeons accepting the Pentafocal concept extremely well.”
In 2023, Hanita Lenses and Ophthalmos Rohto will focus on further increasing the base of surgeons who implant Hanita Premium IOLs through investments, and exploring the benefits of Pentafocal IOLs. Novaes expressed confidence in the partnership, saying, “On the part of Ophthalmos Rohto, we trust in a long-term partnership with Hanita Lenses launching new products with continuous business growth.” read more about the Intensity IOL here
